Thursday 16 November 2017

tahsa

Target audience for JD sports

The man target audience for this is advert is a young male and females aged 17 – 24 the reason is being is that this is the most reliable age group that will purchase the stock within the store as some my have money from their parents or they may have a jobs to buy the latest fashionable clothing. The second target would be people that are looking for sporting gears like football boots, running shoes, and football short/ jersey or under layers. A possible audience could be fans of the avengers and people that like a lot of fashion.

Market segmentation

My fellow teammates and me have thought to target our market demographic

Age – the age of

Gender -

Occupation -

Socio-economic -

Group -







Thursday 2 November 2017

AIDA & USP

AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision.

unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.”

Wednesday 1 November 2017

steven speilberg report

                                     Steven Spielberg

This is an illustrative report where I will talk about a famous auteur named Steven Spielberg. I will also include Steven Spielberg background, creative

Born on December 18, 1946, in Cincinnati, Ohio, Steven Spielberg was an amateur filmmaker as a child. He went on to become the enormously successful and Academy Award-winning director of such films as Schindler's ListThe Color Purple,E.T.: The Extra-Terrestrial, Saving Private RyanCatch Me If You CanLincoln and Bridge of Spies. In 1994, he co-founded the studio DreamWorks SKG, which was purchased by Paramount Pictures in 2005.
Early Career
Filmmaker, director and producer Steven Allan Spielberg was born on December 18, 1946, in Cincinnati, Ohio. An amateur filmmaker as a child, Spielberg moved several times growing up and spent part of his youth in Arizona. He became one of the youngest television directors for Universal in the late 1960s. A highly praised television film, Duel (1972), brought him the opportunity to direct for the cinema, and a long string of hits have made him the most commercially successful director of all time.
Awards
Along with his three Oscar wins, Spielberg has received many other honours. He received the Irving G. Thalberg Memorial Award from the Academy of Motion Picture Arts and Sciences in 1986. In 2004, Spielberg received the Directors Guild of America Lifetime Achievement Award and the French Legion of Honour in recognition of his work. The following year, he was inducted into the Science Fiction Hall of Fame.
In November 2015, the iconic filmmaker was awarded the Presidential Medal of Freedom, the nation's highest civilian honor.
https://www.biography.com/people/steven-spielberg-9490621

 Why are they considered an auteur
https://prezi.com/6ikoggyizykr/steven-spielberg-auteur/