Monday 20 November 2017
Thursday 16 November 2017
tahsa
Target audience for JD sports
The man target audience for
this is advert is a young male and females aged 17 – 24 the reason is being is
that this is the most reliable age group that will purchase the stock within
the store as some my have money from their parents or they may have a jobs to
buy the latest fashionable clothing. The second target would be people that are
looking for sporting gears like football boots, running shoes, and football
short/ jersey or under layers. A possible audience could be fans of the
avengers and people that like a lot of fashion.
Market segmentation
My fellow teammates and me
have thought to target our market demographic
Age – the age of
Gender -
Occupation -
Socio-economic -
Group -
Thursday 2 November 2017
AIDA & USP
AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision.
A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.”
Wednesday 1 November 2017
steven speilberg report
Steven Spielberg
This is an illustrative
report where I will talk about a famous auteur named Steven Spielberg. I will
also include Steven Spielberg background, creative
Born on December 18, 1946, in
Cincinnati, Ohio, Steven Spielberg was an amateur filmmaker as a child. He went
on to become the enormously successful and Academy Award-winning director of
such films as Schindler's List, The Color Purple,E.T.:
The Extra-Terrestrial, Saving Private Ryan, Catch Me If You Can, Lincoln and
Bridge of Spies. In 1994, he co-founded the studio DreamWorks SKG, which
was purchased by Paramount Pictures in 2005.
Early Career
Filmmaker, director and producer Steven
Allan Spielberg was born on December 18, 1946, in Cincinnati, Ohio. An amateur
filmmaker as a child, Spielberg moved several times growing up and spent part
of his youth in Arizona. He became one of the youngest television directors for
Universal in the late 1960s. A highly praised television film, Duel (1972),
brought him the opportunity to direct for the cinema, and a long string of
hits have made him the most commercially successful director of all time.
Awards
Along with his three Oscar wins,
Spielberg has received many other honours. He received the Irving G. Thalberg
Memorial Award from the Academy of Motion Picture Arts and Sciences in 1986. In
2004, Spielberg received the Directors Guild of America Lifetime Achievement
Award and the French Legion of Honour in recognition of his work. The following
year, he was inducted into the Science Fiction Hall of Fame.
In
November 2015, the iconic filmmaker was awarded the Presidential Medal of
Freedom, the nation's highest civilian honor.
https://www.biography.com/people/steven-spielberg-9490621
https://prezi.com/6ikoggyizykr/steven-spielberg-auteur/
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