research

what is market research?
Market research is the action or activity of gathering information about consumers' needs and preferences.




what is secondary research?
Secondary research is the summary existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.


what's the advantage of quantitative research/disadvantage?


advantages

Quantitative research allows the researcher to measure and analyse data.


disadvantages

Disadvantage of quantitative research is the context of the study or experiment is ignored.


Another disadvantage is that a large sample of the population must be studied; the larger the sample of people researched, the more statistically accurate the results will be.




what's the advantage of qualitative research/disadvantage?

advantages
This type of research does not need a strict design plan before it begins.


Another advantage to qualitative research is the researcher gains more detailed and rich data in the form of comprehensive written descriptions or visual evidence, such as photographs.


This type of research looks at context and social meaning and how it affects individuals, which is advantageous particularly in the social sciences.


disadvantages


The researcher interprets the research according to his or her own biased view, which skews the data gathered


Another disadvantage is that this research method is very time consuming and can last for months or even years.